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Weekly Reading

We’ve gathered the best new articles and blogs from around the net to keep you up-to-date with the latest retail news and trends.

retail reading

1. 5 Proven Ways to Drive Foot Traffic to Your Retail Store

This blog is full of ideas and inspirations to encourage foot traffic into your business. From using social media, to click and collect, this blog will get you feeling inspired.

Foot traffic is one of the most important measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues.”

2. How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI

By Leah Spector of Bigcommerce

Instagram has 400 million active users, and this blog explains how to best leverage your Instagram following. With ideas to boost your retail sales and customer engagement, this blog takes you through the process of optimizing your Instagram account step-by-step.

“Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts).”

By Bob Phibbs of The Retail Doctor

The Retail Doctor has ideas for getting your business prepared for the holiday season and other seasonal celebrations. With plenty of decoration tips and ideas, this blog will get you into the holiday spirit and excited to decorate your store!

“Various seasonal times and holidays can inspire retailers to create magic for their customers.  And decorations go far beyond a demonstration of a new skillet or an invitation-only event. Decorating a store goes to the heart of what makes great retailing…It piques a shopper’s curiosity to discover what is new. When you introduce new, yet familiar elements to the shopping experience, you change the energy of your entire store.”

4. 5 Tips to Create a Customer-Centric Retail Space

By Fran Stevenson of Retail Info Systems

Focusing on the ways you can make your store more customer friendly, Stevenson says that a good strategy can be to focusing on possible problems for your customers, and making it your job to alleviate these. This blog has lots of creative ways to make your customers’ shopping experience more memorable.

“Creating a third space for your business requires strategy. What works for Starbucks and Apple may not be the right fit for your products or brand. However, there are five things that every retailer should consider when developing a space to delight and entertain its customers.”

5. 5 Additions To Your Facebook Business Page That Can Increase Sales on Black Friday

By Jordan Simas of Shopify
Shopify’s blog is full of tips for marketing your retail business for Black Friday, but this blog has helpful and effective ideas you could use for marketing your events and discounts all year round.

“This post will teach you some of the most effective ways to build hype for your Black Friday sale on Facebook. By the time we’re done, you’ll not only have a highly-optimized Facebook Business Page, but also a Shop section that’s ready to rake in additional sales.”