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Getting Your Retail Store Prepped for the Holiday Season

The holiday season is a great time for enticing new customers in-store and strengthening relationships with existing ones. With the holiday season fast approaching, it’s essential to ensure that your marketing, staff, and retail space are all prepared early, in order for your business to effectively manage the approaching seasonal chaos! We’ve got tips and ideas to help you get ready.

Did you know? 20% of shoppers start buying for the holidays in September! [Find the data]

Window displays - Your storefront windows say a lot about your business. In fact, they are often the deciding factor as to whether your customers choose to go into your store or not. An eye-catching display gives shoppers an introduction to your store’s character and style, and an idea of what you have in stock. For the holiday season, make sure your window displays are full of character and full of shopping inspiration. The Retail Doctor has a great guide full of tips and ideas on How to create killer retail windows.

TIP: It’s not just your physical store you can theme. Embrace the holiday season online too - Change up your eCommerce store to reflect the time of year, and get your customers excited to shop with you.

Stock - The holiday season brings in more foot traffic and higher product demand. So when managing your stock, it’s important to be strategic.  It’s also a good time of year to bring in some new stock and tempt your customers with exciting new products. Looking at your previous sales or holiday events can be a helpful way of accurately forecasting your stock requirements.

Did You Know? 77% of people take advantage of deals for themselves, and the average person will spend $805 during the holidays [Find the data].

Segment your customers - Segmenting your customers is a great way to ensure your best utilizing your marketing tools to target your customers effectively. Stand out during the competitive holiday season by marketing to your customers in a way that’s accurate and relevant. You can segment the majority of your marketing efforts, from your social media, advertising, and marketing offers.

  • Most email marketing software includes segmentation options. MailChimp and Campaign Monitor are some of the most popular retailer choices.
  • Collect Offers allows you to segment your customers and send targeted email offers to get them shopping.

Winbacks - The holiday season can be a great time to reach out to the customers you haven’t seen for a while and encourage them back into your store. Targeted, segmented marketing is a great way of making sure you engage the right customers with the right messaging. Reach out to those customers who you haven’t seen in a couple of weeks, via email with a special offer or discount. You can automate this with Collect Automation and let the tool do the work for you.

Did You Know? 46% of holiday shopping will happen online [Find the data].

holiday marketing

Gift suggestions - People are looking for inspiration when they’re shopping for gifts, and with so much to do, they’re often time poor and stressed. Having some pre-prepared gift ideas displayed in-store and on your eCommerce site is a great way to put a smile on your customers face and help them get inspired.

TIP: Creating a section for your gift-type products is a nice simple way of doing this, try something like ‘Gifts under x $’ or ‘Gifts for the nature lover in your life.’ There’s endless possibilities. All it takes is a bit of creativity.

Surprise and delight - Surprising and delighting your customers during the holiday season is a great way to deliver a unique shopping experience and turn them into repeat shoppers. There’s lots of different ways you pleasantly surprise your customers:

  • Christmas postcards are a great way to show your customers that you value them and remind them about their wonderful shopping experience with your business.
  • Offer gift wrapping, for the price of wrapping paper and tape, you can make your customers feel special and brighten their day.
  • Have a bowl of candy for your shoppers, or offer them a cup of tea when they’re browsing. It’s a great way to encourage them to spend more time in-store.

Need some inspiration? Check out these ideas to surprise and delight your customers.

TIP: The extra touches and details are what gets your business noticed, so take the time to talk to your staff about the ways you can make your customers feel extra special.