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Top Reading for Retailers

These days every retail business owner is also a marketer, juggling everything, from customer experience to your social presence. These books can help you get into the marketing mindset.

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest
By Denise Lee Yohn

Telling the success stories of business, such as Lululemon, IBM, and Starbucks, this book helps you study the strategies of the big guys - and apply their advice, allowing you to take these lessons into your business. This is a great book to explore for inspiration and guidance, and will get you thinking about how to deliver a great customer service experience.

Hello, My Name Is Awesome: How to Create Brand Names That Stick
By Alexandra Watkins

This is an excellent book to read before starting, (and more importantly) naming your business. It helps get you thinking about how you present your business and the impression you want to make. As well as taking you through the different brand naming steps - including legal issues, trademarks, and SEO. Hello, My Name is Awesome is a helpful guide to making those early, important brand decisions.

By Ann Handley and C.C. Chapman

This is a great, inspirational guide to creating and hosting digital content that supports brand loyalty - including social media, blogs, and visual content. This book also touches on the importance of creating a digital brand personality and how to interact/provide good customer service in an online space.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
By Ryan Holiday

This book makes for easy reading about growth-hacking techniques. Holiday examines the inventive marketing strategies of big brands, such as Twitter, Dropbox, and Airbnb - and how this shift to growth hacking is making it possible for marketers to harness their creativity to do marketing on a tight budget.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
By Mark Jefferey

This book is a helpful look into how you can the most out of every dollar and how to keep track of outgoings and return. It’s one of those books that gets you in the mindset of gathering data and doing data driven marketing to produce the best return.