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Social Sharing Buttons

Including social sharing buttons in the body of your emails is a great way to spread your marketing messaging further and make your social presence known with every email you send out. Inserting social buttons in your email is a straightforward process with most email marketing tools, like MailChimp and Campaign Monitor, which include customizable design options, making adding social sharing buttons easy. We’ve put together some tips to get you started.

Fun Fact: Adding social sharing buttons to your email messages increases click-through rates by more than 150% [SocialTimes].

Where to have them

It’s important to make sure your social buttons are clear and easy to see for your readers. Displaying them at the top or bottom [or both] of your newsletters is common. Personally, I like social buttons at the bottom of a message, so I can read through the whole thing and absorb the content before I share it.

Mr Porter uses a minimalist style aesthetic for their newsletter and they extend this look to their social buttons for an all over stylish newsletter.

Encourage sharing

Pura Vida Bracelets are a good example of a brand that incentivize customers to share their email messaging further. By offering a discount for those customers who ‘share the love’ they build interest in their future messaging and encourage open rates and referrals. Rewarding customers for sending your messages further is a great way of introducing new customers to your awesome marketing.

Product sharing

Including social buttons on your stock and products is a great way of enabling your customers to share or save a particular item. It’s always good to learn more about your customers and enabling your customers to share individual items is a great way of getting to know which products are resonating with which customers. 

Encouraging your customers sharing your products across social channels and with their friends and followers is a great way of introducing your products to the right audiences because it’s targeted. Friends have shared interests (it’s why they’re friends), they share style, and they have common demographics. American Eagle Outfitters include their product social sharing buttons directly on their stock photos.

Make it clear where you sign up

The best way to get your customers sharing you marketing is by making sharing easy and instinctive for them. So It’s important to make sure your newsletter information on your website and social channels is clear. The easier it is for customers to sign-up, the more likely they will be to do so.

Asos include their social subscription buttons at the bottom of their website, as well as and easy newsletter sign-up box so customers can follow, or subscribe to, as many of their channels as they want.

How do you use social buttons? Tweet us @CollectApps