Designed by

Starting Your Retail Pinterest Page

Online shopping is an addictive habit, infact, research by Forrester predicts that online retail sales will grow to $370 billion in 2017. But while online shopping is popular, browsing online is even more comon, according to Forbes, nearly 50% of millennials say they regularly browse for items that they don’t necessarily plan to buy. It’s this browsing habit that Pinterest has leveraged. 
Adopted by a variety of different users from around the globe, Pinterest is used by big and small brands alike. And with 72.8 Million users, they offer a big audience! With Pinterest recently introducing buyable pins they've enabled retailers to market to those online ‘just looking’ customers by sending out update emails when items users have pinned have dropped in price. It’s a great time to get your business on Pinterest!
Setting up Pinterest

It’s important to make sure your images of stock are pinable and include a brief product description and hashtags. Because Pinterest shares your images you want to be sure that they link back to your site. Installing a Pinterest ‘follow’ button is a good way to remind your browsers to pin your content, and make it simple and easy for them to do so. To create your button, simply go to the widget builder page on Pinterest and customize the button.

Creating your Pinterest Page

There are two types of images you’ll want to share on your Pinterest boards: product images, and images which share your style, ethos and brand. Your Pinterest boards gives your shoppers a look into your style, and allows them to imagine the products in their home or wardrobe. You’ll probably want to start off by looking around to see what other businesses are doing and to decide how you want to use Pinterest.

Urban Outfitters are a good example of a brand which really make you fall in love with their products. The Urban Outfitters Pinterest page features images from their website and blog and categorizes them in creative ways. They include recipes, artists of the week, clothing, decor, and style inspirations. Looking through their pins, you can’t help but get excited about visiting their store.

Visit the Urban Outfitters Pinterest 

Mr Porter are a UK based menswear store that use Pinterest like a pro. Each board gives their customers a vision into their brand character.They pin helpful ‘how to’ guides, style boards, sports, trends, and gift ideas. They even have a seriously cute ‘Most stylish canines’ page!

Share, share, share

The great thing about sharing content across Pinterest is that the people who follow you or follow users that share your content, are naturally interested in the types of pins you produce. The more you can extend your audience the better. Make sure you include the Pinterest widget along with your other social media icons and have links to your Pinterest pages on your Facebook page, business cards, website and in your email newsletters.

Top Tips
  • Follow people! The great thing about social media is that it makes your business social! Following people helps keep you aware about what’s going on in and around your business.
  • Use hashtags and descriptions - It’s important to make sure your pins are searchable and that your customers know exactly what they’re looking at and how to find your products.
  • Look for ideas everywhere - Pinterest is a great social media platform to include your staffs' input. Ask them if they’re on Pinterest, what their favorite boards are and why.
  • Tag relevant people in your pins - If you collaborate or stock a certain product, make sure you tag your partners in your posts. This makes your messaging go that bit further.