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Top 10 Marketing Offer Campaigns for Retail

Targeted offers are a great way of promoting your brick-and-mortar and online store, while also rewarding your customers at the same time. We’ve put together this list of our top 10 marketing offer picks for inspiration and ideas for your store!

1. Huckberry are a stylish menswear store with a rugged, trendy aesthetic. It's only when you sign up for their newsletter that you are given access to their sales and online shop, this makes shopping with them feel extra exclusive. Huckberry offer a $20 discount on their stock when you refer a friend to sign up, encouraging you to share their brand.

2. Unidays offer student discounts on a variety of different stores. They collaborate with various different brands, including Mink Pink, Asos, Boohoo, and Iwoot. Unidays send out regular email newsletters reminding their customers about all their latest discounts. And because they only offer students these offers, their promotions are highly targeted and relevant to their specific demographic.

3. Pura Vida Bracelets offer discount codes and a percentage off offer when you sign up to their mailing list. Pura Vida Bracelets offer discounts with a ticking time limit, creating a visual representation of the time restrictions around their offers, creating urgency to buy.

4. Melbourne based, Rollie shoes are pros when it comes to social media marketing. When you sign up to their newsletter you are instantly given a $15 discount and encouraged to complete your profile and provide more info. Rollie’s Instagram account also keeps their customers updated when products are running low, or when they have a sale on the way.

5. Oxford are another Australian based clothing boutique that specialises in professional and tailored clothing. They offer special extra discounts, on top of their sales, to customers who are signed up for their newsletters.

6. Urban Outfitters are known for their great email marketing, and when it comes to offers, they’ve also got the knack, giving online customers special offers and discounts, or running flash sales. And they often send rewards to their customers who have signed up for their newsletters.

7. Mac cosmetics offer surprise discount codes for customers who have signed up for their newsletters. Their email marketing is effective because they remind you that you have a discount, and then shows you a selection of online products that you might want to buy.

8. Lola Shoetique offer secret rewards and exclusive promotions for customers who sign up to their newsletter. They also offer discount codes for customers, often with a timer. On their Instagram page they host a variety of competitions and offer reward codes for the customers that interact with them.


9. Sephora are well known for their beauty club which offers regular rewards and points scored on products. Sephora also put a time frame on their rewards and discounts which creates urgency, this is effective because customers are more inclined to make a purchase if there’s time pressure.

10. IWOOT email out their customers with surprise offers and sales, including limited discounts like this example. By only allowing 200 customers a discount, IWOOT create heightened demand and competition for their discounts.

Try Collect Offers to create your own targeted offers to promote your brick-and-mortar and online store.