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Where does your creative inspiration come from?

Quite often, my brother and I are asked “where does your inspiration for ideas come from?” And to be honest, we are never too sure how to answer it. All we know is that we are happiest talking about problems, breaking down a tough problem into a set of simpler challenges, and identifying what we know and what we don’t know. We draft up a skeleton for what we think the solution may be, do our customer research, and then we go to work on rapidly building a prototype to put our assumptions to the test.

Today I stumbled across this on the internet, and I thought it perfectly summed up how we go about creating new business opportunities


For us, developing concepts for new initiatives isn’t really a conscious act. You see, we’ve been building software, observing competitive offerings, working with customers to help them with their marketing, learning from our successes and failures (and of other companies) for close to a decade. So now when it comes time to try something new - we have a backlog of ideas to try. We then try to leverage of our experience to pick the ones that will ideally help us grow.

Right now, we are in a very exciting chapter. We’ve learned that simple trumps clever, so we’re in the process of breaking down Collect into a suite of apps that tackle very specific marketing challenges for retailers - like growing customer loyalty or helping keep their mailing list up-to-date automatically. We’ve learned that a ‘one solution fits all’ approach is inadequate for properly serving customers nowadays, and that giving retailers the freedom to craft a solution that meets the needs of their business is the way forward.

Where does your creative inspiration come from?