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6 things you can do to make the most of the holidays

The silly season is just around the corner, and it's time to get your store ready for the hustle and bustle of the holidays. For retailers, its the busiest time of the year - the holiday season makes up between 20% and 40% of retailers' annual sales. Here's 6 things you can do to make the most of the busiest and happiest time of year:

Holiday Spirit: Have fun! Keep the shopping experience fun, so your customers spend more time in store. Bring your store to life with holiday music, decorations, and have some fun with your window display. Don't underestimate the power of a good holiday themed window display - it will invite shoppers in for a closer look.


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Staff roster: With an influx of customers, your staff will be run off their feet. Make sure you have enough staff to handle the extra load. Remember, everyones buying gifts - they are likely to welcome a little help from staff to help them choose the perfect gift. So make sure your staff are helpful and have the time to deliver a great customer experience.

Stocking up: Make sure your organized well ahead of time for the influx of customers. You want your staff to be focused on selling and delivering a great customer experience, not on the phone trying to get hold of extra stock.

Have a feature add-on sale product at the counter: Pick a product that complements the majority of your product range and would make a good gift or stocking filler. Keep it at a lower price point and make sure you have plenty in stock.

Gift pack products: Beautifully packaged gift packs of complimentary products are convenient and make for a great purchase for someone stuck for a gift idea. Not to mention, they are an easy way to raise your average sale price.

Grow your database: With all the new customers walking through your door, the holiday season is the best time to have your loyalty program up and running. Make sure you have a program in place and are capturing email addresses, so that you can market to them later and turn them into repeat customers. Get your loyalty program running now, so that you don't miss out on building a database during the busiest time of year. Make sure the solution is easy for customers to join in-store, so it doesn't hold the line up. It's a good idea to use a solution, such as our very own Collect, integrated with Vend or Kounta POS, making adding customers quick and easy.

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